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About us


Laser Engraving & Cutting in West Auckland.....for the nation

Platinum Laser is owned by husband and wife team - Paul & Pam Allen-Baines. The business was established in 1998 in West Auckland by our dear friends of 20 + years, Barbara & Geoff Bentham. Geoff's a highly skilled, cabinet-maker and Barbara's an all-round creative genius! Pam went to work for them in September 2011 'to fill a gap' and that commenced our story of buying LaserArt, a WAY COOL BUSINESS off our friends in April 2012. Who would've believed it?

Paul's work history is as a Mechanical Engineer and as a Chaplain in the Royal NZ Air Force. He now works in full time ministry in Central Auckland. Pam's work history is in Healthcare, Management of Home Healthcare Services for the elderly and disabled; and also in Human Resources Management in Healthcare & Retail. We are a great skill-set mix for a successful business.

As you browse through our website you'll see that the scope of laser engraving and cutting is wide and varied. The cross section of industries who we have contact with is more than exciting: from the huge corporate to the small crafter. We pride ourselves in treating all customers the same – REALLY WELL!! – no matter the size of their business and no matter the size of the job. With our two laser machines, we've completed orders beyond 1,000 in number and plenty one-offs as well. "What is important to you is important to us" is a secondary by line of Platinum Laser.

It is a privilege to join in the creativity and project outcomes for our clients. Occasionally, we get to name drop and say, "We engrave the Fair Go Ad Awards" – or "We make the quarterly Yahoo Digital Awards". We feel pretty blessed for those. And, most of the others, we don't have permission to share about YET, so you'll just have to believe us – we have some pretty big customers!

Our values are based around what is important to us: RELATIONSHIP & CREDIBIILTY.

We have re-branded to Platinum Laser in August 2015 to better reflect the work that we achieve in corporate, industrial and commercial sectors. We are very pleased that you're considering using our service. We're already doing some pretty amazing things, but hang on because we have some even more amazing ideas for development in the months and years to come. So, keep an eye on us. We hope you come along for the ride.

Warmest Regards
Paul & Pam

"We have used Platinum Laser on several occasions now to engrave some very high quality wooden products that we use as gifts to the Chinese Government. The service and attention to detail we have received from Pam has been superb and I am proud to present our Kiwi products here in China."
K Thompson, CEO - Heli China